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New research revealing how wearing a hearing aid in middle age can lessen the risk of dementia has been welcomed as a “desperately needed” message for Irish consumers.

“There is still a huge stigma in this country about wearing an auditory device,” reveals hearing aid audiologist Teodora Daneva.

“This is just the latest of several studies to find a link between improved hearing and improved brain power but people are absolutely shocked when I mention this during a consultation.

“The message about looking after your hearing health is not getting out to Irish people, but it’s desperately needed.”

Earlier this week, the University of Exeter released a study analysing data on 25,000 volunteers aged 50 and over.

The findings provide early evidence that encouraging people to wear an effective hearing aid may help to protect their brains and reduce their risk of dementia.

Teodora, who is based at the Hidden Hearing clinic in Artane, Dublin, explains: “Most people are unaware that you hear with your brain, not just your ears.

“The brain’s ability to process auditory stimuli is affected by ageing which is why we encourage everyone aged 50 and over to get their hearing tested.

“We think nothing of getting our eyesight examined from a very young age. Yet people feel embarrassed about seeking help when it comes to hearing loss.

“But as this study shows, the sooner you get tested the better. Wearing a hearing aid keeps your brain active and that’s crucial in helping to preserve your memory function.

“I’ve witnessed at first hand the benefits that a new hearing aid can bring to dementia patients. It’s a very emotional moment when you see them being able to understand something as simple as a funny joke.”


Hidden Hearing has over 80 branches in Ireland and Northern Ireland, for more information see www.hiddenhearing.ie or call 1890 80 40 50. To book your free hearing test, please click here!

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