The Give Back Programme – Test Your Ears at 50 Years
February 15, 2018
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Daniel and Majella O’Donnell are Fronting Ireland’s ‘Campaign for Better Hearing’

Daniel and Majella O’Donnell are fronting Ireland’s ‘Campaign for Better Hearing’, a global movement focused on the power of sound to enrich lives, which was launched in Dublin today at Dundrum Town Centre.

Sponsored in Ireland by Hidden Hearing, the campaign is designed to encourage over 50s to test their hearing.

At the campaign launch, Daniel O’Donnell said we should not take for granted the pure enjoyment of social interaction, of entertainment like music or TV or the simple boost that sounds of nature or friends and family laughing brings.

“Chatting to the neighbours, enjoying a concert or play, or simply hearing the world go by outside is significant to our wellbeing.  One in five Irish people over the age of 50 actually suffers from hearing loss, so the call is for everyone to test their ears at 50 years”, Daniel said.

As part of the campaign free hearing testing is available in the 75 state-of-the-art Hidden Hearing clinics throughout the island of Ireland.  Education and information in relation to prevention and treatment, as well as hearing aid technology, is also part of the year-long hearing health campaign.

With early detection, the impacts of hearing loss can be mitigated and the lives of hearing impaired individuals, and those around them, greatly improved, Majella O’Donnell explained.

“I know from personal experience that it is important to preserve your hearing, because untreated hearing loss can only make the problem worse, and sooner.  Life is worth hearing, so book a free check-up with Hidden Hearing”, the TV personality said.

Majella O’Donnell wears a hearing device in one ear and still lives her jam-packed life to the full, which is the message the ‘Campaign for Better Hearing’ wants to get out there.

Around *86% of hearing loss in Ireland is untreated, for various reasons; an element of which is the perceived stigma at wearing a hearing device.

Stat1Approximately  100,000 people may be risking the knock-on physical and psychological impacts of untreated hearing loss, which recent research has shown to include social isolation, depression, dementia, diminished heart health and stroke.

The Campaign for Better Hearing is an initiative established with three simple goals: to inform and educate people about hearing health and the dangers of untreated hearing loss, to provide a free hearing screening to every person over the age of 50, and to make hearing devices accessible to people who otherwise could not afford them via a give-back programme.


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